Human Performance Coach · AI Systems Strategist · Fitness & Performance Expert
Better Humans.
Better Systems.
Better Execution.
Andrew Fodge helps high-performing people and businesses improve the human operating system — and use AI to make it more powerful.
Helping people and businesses think better, perform better, and use AI to execute better.
The Intersection
One coach. Three disciplines.
Andrew Fodge operates at the intersection of three areas — and helps ambitious people turn ambitious goals into practical action.
AI + Practical Business Implementation
Use AI to increase business capacity and productivity before automatically increasing payroll. Practical AI systems that save time, reduce friction, and improve execution.
High Performance + Execution Coaching
Certified High Performance coaching for ambitious people — clarity, energy, productivity, courage, confidence, accountability, and disciplined follow-through.
Fitness + Human Performance
A 25-year foundation in strength, conditioning, mobility, golf performance, and behavior change — because even the best system depends on the person using it.
For more than 25 years, Andrew has helped executives, entrepreneurs, business owners, professionals, coaches, fitness professionals, gym owners, athletes, and fitness-minded individuals turn ambitious goals into practical action.
About Andrew
The human operating system — improved, then amplified.
Andrew is a Certified High Performance Coach, educator, fitness and performance expert, business strategist, and AI Systems Strategist.
Across 4,850+ coaching sessions, he has worked internationally with individuals and groups to improve clarity, energy, productivity, confidence, discipline, leadership, accountability, health, business performance, and follow-through.
His career spans fitness leadership and management — fitness manager at 24 Hour Fitness, assistant fitness director at Bellevue Club and Bellevue YMCA — founding Fitness By Andrew LLC and Andrew Fodge Coaching, plus work as a Growth Coach at Growth LLC and educator and speaker at Lake Washington Technical College and NSCA certification workshops.
His approach is practical
Insight matters when it changes behavior.
Technology matters when people actually use it.
Goals matter when they become decisions, systems, habits, and action.
Education
- B.S. Health & Human PerformanceGeorge Fox University
- M.S. Physical EducationSeattle Pacific University
Certifications
- Certified High Performance Coach
- Certified Personal Trainer — NCSF
- Certified Personal Trainer — NSCA
- Certified Personal Trainer — ACE
- TPI Certified Golf Fitness Trainer
- CPR / First Aid
Better Humans. Better Systems. Better Execution.
Today, he combines human performance, physical performance, and artificial intelligence to help people improve clarity, productivity, health, execution, and business performance.
AI + Human Performance
AI that removes friction — not creates more of it.
Andrew's AI work is not about chasing every new tool. It is about helping people and businesses use AI to save time, reduce friction, make better decisions, improve productivity, and increase capacity.
Through AI coaching, consulting, and systems development, Andrew helps clients apply tools such as ChatGPT, Claude, and other AI platforms to real-world workflows.
AI should remove friction — not create more of it.
The goal is not more technology. The goal is using the right technology in the right places to improve execution and results.
Fodge AI Systems
Human-led AI consulting for appointment-based medical, fitness, and wellness businesses.
Appointment-based wellness businesses — clinics, gyms, and studios — lose time to missed calls, stitched-together tools, and manual follow-up.
The fix isn't another app. It's a smaller, owned pitch — one workflow, one owner, one measured number.
AI Opportunity Starter Kit
Four complete Starter Kit sets — AI Receptionist, AI Video Avatar, Lead Gen Automation, and Time Manager — in one download. Nineteen documents, four master guides, no subscription.
- AI Receptionist — missed-call text-back, after-hours routing, booking scripts
- AI Video Avatar — setup, topic planning, script + prompt starters
- Lead Gen Automation — instant first reply, follow-up sequences, reactivation
- Time Manager — reminders, no-show recovery, calendar automation
Coaching
Recurring weekly advisory from Andrew — weekly 1:1 sessions, prompt reviews, vendor short-lists, team training, and a monthly written outcomes review. Your team owns the workflow.
- Weekly 1:1 advisory sessions
- Prompt reviews in plain language
- Vendor short-lists that fit your stack
- Monthly written outcomes review
Consulting
Done-with-you or fully managed installs — mapped to a named bottleneck, measured at 90 days against a real number your business already watches.
- Workflow mapping in plain language
- Vendor selection with a written short-list
- Build, install & train with your operator
- 90-day measurement against one number
Not ready to commit? Take the free AI Readiness Diagnostic or book a Free AI Demo — both free, no pitch.
Human-First AI Standards
Four rules installed into every workflow.
People trained on every tool — capacity goes in before the system goes live.
A named human owner for every workflow.
Outcomes measured against one number on a fixed cadence.
Handoffs logged in plain language — automation is never a black box.
Fodge AI Systems — human-led AI consulting for appointment-based businesses. Visit fodgeai.com
AI for Fitness Professionals & Gym Owners
Grow a stronger fitness business — before you add payroll.
Andrew has extensive experience helping fitness professionals, personal trainers, gym owners, coaches, and wellness businesses grow and operate more effectively.
He has led and developed fitness teams and helped fitness professionals improve:
- Lead generation and follow-up
- Sales and consultation skills
- Personal training revenue
- Client retention
- Trainer productivity
- Leadership and accountability
- Marketing and content
- Business systems
- Operational consistency
- Growth strategy
Today, Andrew combines that experience with AI. He helps fitness and wellness businesses identify work that can be simplified, systematized, or automated through AI — including lead follow-up, content creation, email communication, SOPs, referral systems, client preparation, sales support, administrative work, and internal knowledge systems.
Increase capacity and productivity before automatically adding payroll.
Instead of immediately hiring another admin, marketing assistant, content creator, or support person, AI can often help the existing team accomplish more first.
This creates more time for the work where people matter most
Coaching. Relationships. Leadership. Sales. Client results.
High Performance Coaching
Not motivation. Execution.
As a Certified High Performance Coach, Andrew helps ambitious people improve the qualities that separate performers from spectators.
He also works with performance-planning frameworks such as RPM to turn desired outcomes into purpose, priorities, and action. The objective is not simply motivation — it is answering:
What matters most?
Purpose and priorities before action.
What is getting in the way?
Surface the real blockers — not the symptoms.
What needs to happen next?
A clear, decisive next step.
How will you follow through?
Systems, accountability, and consistency.
Fitness + Human Performance
Energy is the foundation of everything else.
Andrew's career began in fitness, strength and conditioning, sports performance, weight management, mobility, golf performance, behavior change, and personal training. That foundation continues to shape his work today.
Productivity without energy eventually fails.
Performance without health is difficult to sustain.
And even the best AI system depends on the person using it.
Andrew has also used technology to improve performance long before today's AI boom. As early as 2013, Fitness By Andrew incorporated K-Vest 3D motion technology into golf-performance training.
The technology has changed. The philosophy has not:
Use technology to understand the problem, improve the process, and increase human capability.
The Connection
Better Humans. Better Systems. Better Execution.
Technology can amplify capability, but it cannot replace clarity, judgment, discipline, courage, energy, leadership, or personal responsibility.
AI can organize information.
Humans decide what matters.
AI can generate options.
Humans choose the direction.
AI can automate work.
Humans establish the standards.
AI can increase speed.
High Performance determines whether that speed is moving in the right direction.
Andrew helps clients strengthen both sides of the equation.
Services & Pricing
Coaching that moves from intention to action.
Every engagement starts with a free 15-minute discovery call.
Overall Fitness Enhancement
Personalized online coaching: weekly one-on-one coaching calls, regular check-ins, coaching platform with programming, workout tracking, and nutrition guidance.
- Weekly one-on-one coaching calls
- Regular check-ins
- Coaching platform with programming, workout tracking & nutrition guidance
- Weekly sessions, live virtual sessions, or program design + accountability
Success Coaching
Strategic planning, personalized roadmap, habits & mindset of high achievers, accountability through check-ins and goal tracking.
- Strategic planning
- Personalized roadmap
- Habits & mindset of high achievers
- Accountability through check-ins and goal tracking
Golf Fitness Training
Developed with Titleist Performance Institute (TPI) insights: TPI screening & assessment, golf-specific strength/power, mobility & core work, nutrition & recovery guidance.
- TPI screening & assessment
- Golf-specific strength & power
- Mobility & core work
- Nutrition & recovery guidance
Not sure where to start? Book a free 15-minute discovery call — we'll figure it out together.
Testimonials
Results people feel and repeat.
“Andrew had me doing unique exercises that addressed areas I needed to work on. His fine tuning of my form and encouragement made a difference and I felt very good after working out with Andrew.”
“I have worked out with Andrew on and off since 2012. Even in a group, there is individual training for each as he knows each of his clients abilities. When we switched to virtual due to Covid we never missed a beat on the training. Looking forward to working with him again.”
“My experience with Andrew Fodge Coaching is he exhibits a strong attention to detail with each client's specific needs, additionally the ability to motivate and problem solve to achieve client's success and importantly, creating a positive and encouraging environment.”
“Attention is in the details. Andrew cares about his clients. Vast knowledge for all ages and fitness goals.”
“Andrew has not only changed my life, but has provided me with a new lifestyle! … His work outs are not only challenging, but fun which has made me wanting more and more. His personal training and nutrition knowledge together have provided me with a new outlook on life. Andrew is a must if you are looking to get results and change your lifestyle!”
“I have worked out with many trainers over the years. They have all been good, but ANDREW IS THE BEST. His experience and knowledge are superb, but his dedication to your performance is unmatched!!”
“Andrew's coaching is personal and professional. He helped me get unstuck and back to making progress. He listens and goes above and beyond to find solutions. I highly recommend working with Andrew because he really cares.”
Work With Andrew
Ready to think better, perform better, and execute better?
Start with a free 15-minute discovery call. No pressure, no pitch — just a clear conversation about your goals and whether Andrew is the right coach for you.
Prefer to book your call straight away?